Hala is contemporary art festival happening in Trencin. This year the goal was to bring the artist directly to the streets to open a dialogue between the artist and the passers by. Since the organisation team is small I was in charge of the identity and with a help of Barbora Janakova on social media.

Showreel of different short animations done for the purpose of online promotion

The main claim was “something will be different” meaning that the places people know will somehow transform. To reach the maximum audience with lowest cost we decided to mainly focus the campain on social media, largely created from short animations. 

To address people living in Trencin, who may not be our target group in online ads, citylights printed materials and were distributed in clubs and cultural centers. During the event, a free maps were given away. The last part of the identity were objects that marked the actual locations in the city. At this point the budget was getting tight so we opted for ready made, DIY solution.